Google and Microsoft Essay Example | Topics and Well Written Essays - 1000 words

Google and Microsoft - Essay ExampleA publication of internet-based intersection points and services have been initiated and developed by Google and it earns most of its profits from advertising through its program cognise as AdWords. Microsoft This renowned name in computing is again an American multinational corporation which specializes in initiating, developing, manufacturing, licensing and also supporting an unending range of carrefours and services pertaining mainly to computing through its various product divisions. Leading products and/or services Google AdWords for advertising based auctions at real-time basis, AdSense program senses and enables web sites to retort customers ads from AdWords, Gmail, Orkut, Google Display, DoubleClick Ad Exchange used as a real-time auction market place for barter of display space for ads and Youtube which provides video and other interactive mediums for advertisers. Microsoft Windows and Windows Live Division discussion section which offers mainly PC operating systems including Windows 7 and Windows Vista, Microsofts Server and Tools segment proffers mainly windows server operating system and product support services, Online Services Division Segment provides online information and content using Bing, MSN Portals, and others, Microsoft Business Division Segment offers Microsoft Office and other related to products and Entertainment and Devices Division serves Xbox 360 entertainment platform including a whole crapper of entertainment resources. Management/Leadership Style Google This Company has a normal hierarchical structure and unionized in the form of bottoms up from the angle of creativity of product and tops down from going on with the financials, the quarter and other aspects. Disagreements are encouraged along with large group conversation and in discussions, some(prenominal) sides of the mark are motivated and expected as well. Decision making does not involve hierarchy. Microsoft The counselling sty le here is quite culture oriented, creating and nurturing the correct culture and relax and feel at home plate are two of the practices at Microsoft Corporation. Developing a clear vision, pegging to it and working hard on it is essential. Hiring of action-oriented employees is macrocosm practiced and protecting the corporate image along with ruthlessly controlling budgets form some aspects of the phoners management style. Innovation Track Record As Microsoft is quite older a troupe than Google, its innovation has elevated by leaps and bounds throughout its operations. But Google has proved its development and performance in a sm exclusivelyer time frame. Google has a policy for employees to spend 80% of their time on heart and soul projects and operations and the rest, 20% or one day a week on activities pertaining to innovation that contract their personal interests and passions. Google has created various creative internet chase softwares and the Google search engine is the leader in search engines and is better than Microsofts Bing. Its products such as AdSense and AdWords have shunned everyone especially in the advertising sector all over the globe Gmail is now used and favored by a considerable lot of people. This shows that Google has think more on the consumer side which needs more innovation for satisfaction. Microsoft has worked mainly on sophisticated softwares related mainly to