Tuesday, May 19, 2020
A Study Case For Renewable Resources - 981 Words
Energy generation in Hawaii is a noteworthy issue in context of the islands bound region and nonappearance of neighborhood resources. The state needs tons of petroleum and coal for power, yet late exercises have expanded utilization of renewable resources. There are numerous distinctive hotspots for renewable vitality that could unravel our vitality use issue, despite the fact that impressive measures of sun based photovoltaic and wind power use have actuated force value issues which have made Hawaii a study case for renewable resources. We are looking at Algae fuel and solar and wind power as additional sources to help with this power issue. The run of the mill expense of power in the introductory nine months of 2012 was $0.34 per kilowatt-hour, more than twofold the expense in the going with most fundamental state, New York at $0.16, and more than triple the US common of $0.10 per kilowatt-hour. Renewable sources gave 10.5% of total electric power in 2010. Hawaii organized third among U.S. states in geothermal centrality and seventh in went on sun power. In January 28, 2008, the State of Hawaii and the US Department of Energy indicated a redesign of understanding and reported the Hawaii Clean Energy Initiative, which has an objective to utilize renewable assets, for occasion, wind, sun, sea, geothermal, and bioenergy to supply 70 percent or a more significant measure of Hawaii s criticalness needs by 2030 and to decrease the state s reliance on imported oil. The StateShow MoreRelatedMotives of the Renewable Energy Policies in Resource Rich and Non-Democratic Countries1230 Words à |à 5 PagesThis section will focus on the motivators of oil rich countries in the renewable energy field. Renewable energy can be defined simply as energy that comes from resources which are continually replenished by a period of time. From this simple definition it could be expected that use and introduction of renewable energy projects emerge and are promoted by countries with shortage of non-renewable sources and/or under a high risk of environmental degradation caused by those sources. Also it could beRead MoreThe Risks of Renewable and Nonrenewable Resource Utilization639 Words à |à 3 Pagesï » ¿The Risks of Renewable and Non-Renewable Resource Utilization This world is a marvelous, unique, naturally rich place. By naturally rich, one can mean anything from a variety of fauna and flora, and a multitude of minerals and fossil fuels. Furthermore, to add to the incredible nature of this planet, one can utilize most of these resources for purposes that can only enrich human existence. Yet these resources, whether renewable or non-renewable, will truly be finite quite soon if certain mechanismsRead MoreRenewable Energy Through Feed On Tariffs And Taxes1263 Words à |à 6 Pages(p. 1). With depleting resources, it may be a good idea to look more seriously at renewable energy (Sakamoto Managi, 2016, p. 16). More governments have been trying to create policies to encourage usage of renewable energy. However, it has been debated what is the best way to enforce renewable energy. In this paper, I will discuss two ways countries have been encouraging renewable energy through feed-in tariffs and taxes. Body Sakamoto and Managi (2016) did studies that took more into accountRead MoreThe Effects Of Renewable Energy On The United States1550 Words à |à 7 Pages Renewable Energy In the 1960ââ¬â¢s and 1970ââ¬â¢s a movement regarding the physical environment began, this movement focused on a few environmental issues and disasters caused directly or indirectly by pollution. As the years progressed, this movement grew into a multifaceted activist movement gaining more attention in the US, more often referred as ââ¬Å"Environmentalismâ⬠or ââ¬Å"Environmental Activismâ⬠. As the human race realized the physical environment is fragile and thus must be protected, scientists startedRead MoreRenewable Energy Sector : Saudi Arabia1557 Words à |à 7 PagesArabia led the Saudi authorities to consider investing in the renewable energy sector. Saudi Arabia is the worldââ¬â¢s largest oil producer and exporter, but its dominance in oil production threatens the countryââ¬â¢s environment. Therefore, Investing in the renewable energy sector would be a good substitute of a polluting source of energy; moreover, it would lesser the expensive costs of oil -based energy. However, turning Saudi Arabia into the renewable energy sector would require profound adjustment in SaudiRead MoreRenewable Resources For Renewable Energy Essay1157 Words à |à 5 Pages Renewable Resources used to be a source that was futuristic and far beyond the time period. Fossil Fuels are damaging to the home that is named Earth. Americans should support the production of renewable resources because they are more efficient, the world will experience a decline in the emission of Fossil Fuels, and the use of of WWS (Wind, Water, Solar) Resources will produce a more resilient source when compared to the sources that in effect now. WWS Resources produce more efficiently thanRead MoreThe Benefits Of Renewable Source Of Energy893 Words à |à 4 Pagesbiodiesel burns much cleaner than diesel fuel (Berget al., 2011). According to Bosch and his colleagues, the demand for renewable source of energy is exceeding political agendas (2015). Renewable energies is in great interest of developed countries that lack fossil fuels (Bosch et al., 2015). Even the environmental or social cost are not taken into account while meeting renewable resource demand in developing countries (Bosch et al., 2015). Government should take biomass sustainability into considerationRead MoreEnergy Sector Of Sri Lanka1449 Words à |à 6 Pagesincreasing world population, high global energy consumption and depletion of global resources has challenged this objective resulting energy as one of the main concerns todayââ¬â¢s world. Accordingly, this report focuses on analysing various issues faced by different governments related to energy and the strategies they have implemented to minimse them. 2.0 Issues related to Energy and Strategies using to Deal with them 2.1 Case 01- Energy Sector of Sri Lanka The issues face by Sri Lankaââ¬â¢s energy sector areRead MoreThe Burning Of Biomass And The Resulting Emissions1582 Words à |à 7 Pagesnations have sought to escape environmental ruin through the expanded use of energy efficient and renewable technologies. Ethiopiaââ¬â¢s renewable energy potential is considerable, with abundant biomass efficiency, biogas, solar, hydropower, wind, and geothermal possibilities available (Forum for Environment, 2010; Mulugetta Yacob, 2007). But to date, the potential in rural electrification through these renewable technologies, and the implementation of energy efficient technologies in biomass consumptionRead MoreWe Must Make The Switch From Non Renewable1634 Words à |à 7 PagesIn addition, another reason we should make the switch from non-renewable to renewable resources is because renewable resources and energy do not cause as much harm to Earth as non-renewable energy. Some examples in which renewable energy and sources help Earth and its inhabitants are by producing little to no global warming emissions, improving public health/environmental quality, creating an inexhaustible energy supply, producing jobs, and maintaining stable energy prices. By reducing the amount
Wednesday, May 6, 2020
The Contributions Of John Stuart Mill - 1250 Words
John Stuart Mill was a British philosopher who was born on May 20, 1806 in London, England, to Harriet Burrow and James Mill, a noted economist, philosopher and historian. James Mill was an educated man who was heavily involved in an early 19th century movement called philosophic radicalism, a school of thought also known as Utilitarianism, which highlighted the demand for a scientific foundation for philosophy, as well as a humanist approach to economics politics. It was this foundation from which James Mill urged and advanced his eldest son s education from a very early age. John Stuart studied Greek at age three and Latin at eight, and he was asked to recite everything he had learned to his father every day. John Stuart also studied mathematics and science for his personal enjoyment and would engage in long discussions with his father about histories and biographies that he had read. It is interesting to note that John Stuart was also empowered with the responsible for educa ting his eight younger siblings. His childhood comprised of a strict environment of learning, teachings and tutoring, however, John Stuart felt that he was emotionally compromised by his fatherââ¬â¢s educational plan. Although John Stuart never actually attended university, by the age of twenty, he essentially had a postgraduate self-education in logic, political economy and law. As an adult, John Stuart once stated that, out of all of his studies, teachings and education, the element that heShow MoreRelatedJohn Forbes Nash Jr.912 Words à |à 4 PagesJohn Forbes Nash Jr. and John Stuart Mill were both very important economist. John Forbes Nash Jr. was an American mathematician, and an economist. John Mill was a British Philosopher, economist, moral and political theorist, and was the most influential English-speaking philosopher in the nineteenth century. John Forbes Nash Jr. and John Stuart Mill were both very intelligent as young children. John Stuart Mill learned to read a s a toddler and began to study Latin at the age of three. John ForbesRead MoreUtilitarian Perspective On Feminism1563 Words à |à 7 PagesA Utilitarian Perspective on Womenââ¬â¢s Rights John Stuart Millââ¬â¢s discussion of the subjection of women leaves many scholars regarding him as one of the first feminist philosophers of his time. His work analyzes and questions the everyday perspectives on womenââ¬â¢s rights, and challenges common societal notions. Many philosophers today look to his work for a variety of reasons; some applaud his work for being ahead of itââ¬â¢s time. Others dismiss it, claiming that itââ¬â¢s flawed due to personal attachment.Read MoreAlfred Marshall And His Contributions839 Words à |à 4 Pagesinstitution, he received a fellowship at the university. His interests towards metaphysics led him to study ethics which also sparked his interest towards economics. Although he is known for his multiple theories towards economics, his most significant contribution was Principle of Economics which he finished in 1890. Alfred Marshall had spent almost a decade on the Principle of Economics. Marshall had planned to extend the work to two volumes however the second volume, which focused on topics such as foreignRead MoreAccording to Mills, government should not be attempting to control individual freedoms, but should1100 Words à |à 5 Pages According to Mills, government should not be attempting to control individual freedoms, but should be helping individuals develop in society. A society is only as great as the people who are in it. How a person develops should be up to them, but a government should support that development. Ensuring a free flow of factual information and opportunities for open discussion are ways a government can help. Again, he uses history as his support. He says that the history of mankind is a history of intellectualRead MoreJohn Stuart Mill s Definition Of Quality975 Words à |à 4 Pages John Stuart Millââ¬â¢s definition of quality can be broken-down distinctively into four separate definitions. When evaluating pleasures, J. S. Mill alleged the quality of particular pleasures is determined by how much pleasure the person obtains from the pleasure, in addition to, how just the pleasure is beneficially to society. Moreover, Mill argued against ââ¬Å"â⬠¦Benthamââ¬â¢s purely quantitative view of pleasure. Without denying that quantity is a consideration in the calculation of pleasure, Mill believedRead More Comparing John Stuart Mills The Subjection of Women and Florence Nightingales Cassandra1022 Words à |à 5 PagesComparing John Stuart Mills The Subjection of Women and Florence Nightingales Cassandra For thousands of years, women have struggled under the domination of men. In a great many societies around the world, men hold the power and women have to fight for their roles as equals in these patriarchal societies. Florence Nightingale wrote about such a society in her piece, Cassandra, and John Stuart Mill wrote further on the subject in his essay The Subjection of Women. These two pieces exploreRead MoreCommitting Adultery Essays609 Words à |à 3 Pagesof them is lying. In taking the vows in front of God is a form of a promise and breaking that promise is lying to God. John Stuart Mill is a hedonistic utilitarian. Our actions are meant to give happiness not only to ourselves but to others as well. Mill made the distinction of happiness between pleasures of the mental sort as a higher form than that of bodily pleasures. Mill states, it is better to be intelligently dissatisfied then foolishly satisfied. The ultimate pain and misery caused byRead MoreKant: Moral Theor ies1002 Words à |à 5 PagesKants moral theory According to Timmons, the field of philosophy is not complete without the mention of Kant whose contributions were major (205). This, he adds, was influenced by his originality, subtle approach and the difficulty of his works. Timmons cites that moral requirements are a requirement of reason, which is the ideology of Kantââ¬â¢s Moral theory; hence, immoral act is an act against reason. Consequently, speaking on the terminologies of Kant we visualize moral requirements as CategoricalRead MoreJohn Stuart Mills Argument1034 Words à |à 4 Pages This paper will discuss John Stuart Millââ¬â¢s argument about the freedom of expression of opinion, and how Mill justified that freedom. I will also discuss how strong his argument was and whether or not I agree with it. John Stuart Mill was a political economist, civil servant, and most importantly an English philosopher from the nineteenth century. Throughout his writing, John Stuart Mill touched on the issues of liberty, freedom and ot her human rights. In his philosophical work, On Liberty, he discussedRead MoreJohn Stuart Mill And Income Inequality1721 Words à |à 7 PagesECON1401 Written Assignment 1 ââ¬â John Stuart Mill and Income Inequality Many great economic thinkers throughout history has offered various differing yet interrelated views and ideas that may prove useful to the analysis of current issues in modern economics. A persistent issue in the modern economy is income inequality whereby the distribution of income among the population is unequal. This means that the gap between the rich and the poor increases over time if the issue is not appropriately addressed
Marketing Elements In International Global ââ¬Myassignmenthelp.Com
Question: Discuss About The Marketing Elements In International Global? Answer: Introduction International economy has always been a platform of multinational corporations with integral elements such as globalisation, diversified product planning and arrangement and growth of competition. These all add to the global businesses and strategies which remain key aspects for a company to keep its business wings afloat without being run aground. This current essay is set to be a focal indication as to challenges faced by MNC like Tesco and the strategies perpetuated by theories relating to international business. Recommendation portion as per requirement laid down by the assignment of this essay is also a important feature of this write up. Profile of the company as an MNC In the effort of retail formatting, foreign direct investment is a strategy-stayed mechanism, led by several aspects considerable, from the view of tactical arrangements by TESCO. The company is a super power conglomerate in retail industry with its dominance in UK and other countries. The company is wide-ranging products retailer with business inception in the year of 1919. The company meets the qualifying pointers to be undoubtedly called as an MNC. If profitability is a key index of firms standing as an MNC then TESCO is in third position in revenue (Chandra, Styles and Wilkinson, 2009). The business operation of the company is carried out in fourteen countries including Asian countries, countries in UK and North America. Nearly 5,30,000 employees work in the different parts of the company across the world. The company has achieved a market share of approx thirty percent in Europe and this has helped the company to achieve market dominance. Tescos decision to invest in china to ex pand retail business came as no wonder due to instability in the industry in the recession-scarred European markets. Several subsectors, the company does operate in, are books, petrol, furniture, garments, electronics, and software with further services offered by the company in field of telecommunication and internet along with financial services (Czinkota and Ronkainen, 2013). Tesco has secured its place on Forbes global 2000 list. The profitability of the firm also shows potential with 1.28 billion annual profit and first full year of growth since the year 2010. Theory related to globalisation of business Globalisation has pack of theories which differ with each other relatively. Among these, world culture theory is also underpinned by the concept of globalisation. This theory has a belief that in the global arena, world is viewed as a society with composite group of relations within numerous units (Dow and Larimo, 2009). In this theory, people gather knowledge of this global reality and if the issue detected is staying together in the real entity, the very essence is supported by world culture theory for bringing units close to each other with similar stress on thoughts of people in the global reality. If this theory to be considered then globalisation brings the entire world in a single entity with importance on cultural compression cooperating a system which believes that all cultures are parts of a culture of large global entity (Fletcher and Crawford, 2013). This undoubtedly restricts the local business in local area concept. This gives birth to an entity which is full of diversi ty which helps glocalisation to flourish. The aforesaid theory has its semblance with the cultural belief of Tesco and the cultural diversion and thought for world as a society and social entity. Concept of globalisation got its elevation. This theory always embraces socio cultural aspects and places importance on the social cultural factors which promote social and corporate growth in a world as a society (Joshi, 2009). The company has reached beyond its home boundary and almost inherits its world-wide reputation depending on the thrust like globalisation which is the company-induced approach to start international business operation. World culture theory is somewhat fit into the strategic thinking pattern of the company which never restricts capital investment in promising countries for business expansion. This has required the company to think world as local platform with equal importance on cultural relationship, human resources and business performance with social consideration to leverage world culture theory to its utmost advantage for the entity-world relationship (Leonidou et al, 2010). No matter the initial troubles the company had, the effort of the company marks the growth in worldwide business in countries in Europe, Asia and North America. World culture theory is supportive of Tesco in establishing a synergy of cultures thereby triggering cultural diversity to achieve coordinated and balanced work performance (Murphy, 2010). This is the key performance generator in the corporate arena across the word and the success and dominance of the company is quite explicit asserting that the world culture theory as a globalisation concept is helpful for the company as a development path. Key country/regional factors affecting Tescos choice of country Retail market in China is ever growing and offers range of opportunities for organisation like Tesco to expand its retail market operation. Even after financial crisis that has huge effect across the world, retail sales of the nation achieved $1.8 trillion in the year 2009. The growth in retail sales of the country is supported by the increase in house hold income. The people of the country have better living standards and this drives them to look beyond their basic needs to ensure better quality lives, which directly and passively promotes retail sales and Tesco being aware of this tried to seize this as retail expansion opportunities (Nijssen and Herk, 2009). Household spending in china has increased in availing services like merchandise, telecom, healthcare and transportation. This indicates that the country has many people who can afford to pay for high priced products by discretionary spending which became much higher than the previous decades. This is always being seen as an opportunity of retail business expansion and Tesco finds the country as an attractive foreign country in Asia to start retail business (Papadopoulos and Heslop, 2014). China offers most lucrative investment options for foreign organisations particularly retailers due to growing incomes and growing market size. Investment opportunities are plenty in China due to some reasons like support from government level, grants and funding facility ensured by Government, preferential policies from government. Growing formatting of business, investment opportunities in e-commerce, online retailing, multi channel retailing, third party e-commerce platforms which offers services like business to business and business to consumer, consumer to consumer services (Papadopoulos and Martn Martn, 2011). Application of theory Porters diamond theory is a framework that helps to understand the competitive advantage a nation does possess for having some factors within it. This framework also speaks of how government of a particular country can play vital role to make a nations position better in the economic environment. This theory is framed by Michael porter. This is a proactive economic premise which not only put a figure on comparative advantages but also helps in understanding more power, while some scholars suggest that natural resources are best formative determinant for deciding competitive advantages, porter argued that countries may find themselves in better positions if focus on development of some factors like skilled manpower, improved technology, availability of government assistance is continued (Powers and Loyka, 2010). The four points of this framework are represented as determinants of comparative national economic advantage. These factors are strategy of firm, structure and rivalry, suppor ting sectors, demand conditions and factor conditions. The first three conditions focuses on preliminary fact that business is led by competition while demand conditions like nature of customers and their preferences influencing the demands of products in a particular sector (Tan and Sousa, 2013). The last one is factor conditions which is more vital as porter always has emphasised upholding that conditions like technological innovation, skilled manpower and development in infrastructure can be created by a nation for itself. Factor conditions can be developed by governments cooperation by encouraging business and also challenging the businesses so that business can develop more technologies, skilled and talented workers and infrastructural development. This theoretical diagram presents knowledge which realistically matches up to the nation China with its plenty natural resources. Government of china is cooperative and policies like offer of grants, funding, preferential facilities are pro business moves that widen business opportunities (Griffin and Pustay, 2012). More over organisation such as Tesco with its capacity to promote technology, developing talented workforce find the nation more encouraging to continue business with great level of expertise. Therefore representation of factors through four determinants in the framework developed by Porter denotes a similarity with China. The country is a preferred business destination due to attractive foreign direct investment opportunity and this is facilitated by government policies also and retail business environment of the country (Ball et al, 2012). These factors have been inspiring factors for Tesco to make entry in the retail sector of China. Entry strategies With the possibility of long term growth numerous organisations are eagerly increasing their business operation in China. In the year 2004, Tesco adopted joint venture acquisitions as a market entry strategy into china. The international strategy of the company is influenced by achieving insight regarding the cultural elements of the country (Killing,2012). Tescos clear international strategy lays importance on building confidence on joint ventures. Joint venture agreement with Ting Hsin that had inception of its business as an instant noodle producer, was included in the strategy of Tesco to face competition with wal-mart. Tesco had a joint venture strategy anticipating that partnership with another company in the Chinese market could give it access to seventy six million Chinese customers. The retail business expansion of Tesco in china could be better regarded effective expansion with help of effective alliance and joint ventures while obtaining a late mover advantage to competito rs like Wal-mart and Carrefour. Joint ventures as an entry mode demanded adequate resource commitment by the local company, higher degree of control and substantial investment. Tescos higher control from the joint venture acquisition was backed by fewer risks in comparison with other capital pushing options (Birkinshaw, Brannen, and Tung, 2011). Tesco had an better internationalization planning with successful record of acquiring supermarkets in Hungary, Poland, Ireland and this drove this company look for expansion in the emerging markets of Asia to reach middle income families. With the strength of agreement with partner Ting Hsin, Tesco acquired its wholly owned subsidiary named Ting Cao that subsequently owned the Hymall chain which is Chinas biggest food supplier. Ever since 2006 Tesco started opening stores across China and total store counts became 125. Tesco relocated its international sourcing head office in Hongkong with a hub in Shanghai. For building strategic internatio nalisation, Tesco had built up its Strategic internationalization by taking geo centric approach (Cantwell, Dunning and Lundan, 2010). This affirms that the company has global strategy whilst adapting operations to the local markets through global synergies and strategic partnership. Shanghai became a home from home for Tesco and became first commercial platform in China. This has helped the Tesco to know local customers better and eventually many new stores were opened by Tesco along with hypermarkets. Two key international business challenges In April, 2011, in its total year results, it was stated that the companys localized operations was successful to break even in the latter half of the year. Tescos then CEO confirmed that the company would decrease the store opening aim in the country. It was great trouble for the company to have prime location and also to achieve permissions from government for opening its life space malls (Cavusgil et al, 2014). In the year 2012, the pressure was from continuous high level of inflation and pressure on wage costs. This has forced the company to take more careful steps. Tesco was also forced to delay the development of hypermarkets in China for the particular period in the year. Recommendation on the basis of UN Global Compact Principles and/or Sustainable Development Goals Sustainable development goals lay guidelines that can help Tesco develop some core areas which can further their business while adopting more responsible approach towards world and society. Tescos retail grocery and supermarket business find a boost operating within the scope of sustainable development goals. In each realm of business some recommended course of functions may translate the companys position into grater shape for marking more strength (Kolk and Van Tulder, 2010). Tesco can promote actively, perception of joint action as well as accountability platforms like an innovative nature of collaboration. This is helpful for the company to particular human rights challenges. It may position social interaction at the frontal space when human rights are largely concerned. The organisation with other company can work in value chains for meeting systematic difficulties by adopting holistic approach. A better approach like shared value can initiate better contemplation followed by im plementation (Cavusgil et al, 2014). Past focus on philanthropy as well as social investment can be merged with shared value model by the company. Engagement with innovation in business to ensure better technological advancement for meeting better opportunities for the company and society can be considered if society could be benefitted. But the concern must not be neglected regarding limitation of these to certain policy environments and some opportunities in market. These must not be constrained. Sustainable development goals create chances for not only updating vision of business towards sustainable development but at the same time vision requires a change at the very basic level (Cavusgil et al, 2014). This requirement is within the consideration and needs to be better assessed depending upon necessity. Social upliftment is huge task by almost every company and this for the company Tesco remains a must do for eliciting respects from all levels of stakeholders in the business acr oss the globe. The realization of the company is, that there is barely any powerful means for the trading to speed up social development rather than directing human rights all through the value chains. Business and human rights are the two arterial sides which require each other for establishing better governance in societal format and corporate harmony (Cavusgil et al, 2014). An important proposition stresses on that each company not just can offer support at scale of development via the networks of business collaborations. At the same time the important accountability for them is to confirm so. This positions itself as a vital element between business and human rights. Tesco as a responsible conglomerate with huge success in corporate world can think the same and must look for embedding the said vision in this discussion at the core of its business central regarding the continuation of business with most effective and sustainable development in current and long run (Kolk and Van T ulder, 2010). Conclusion Business never remains constrained and the globalised economy keeps organisations moving across international countries. Strategies are vital for business expansion while for Tesco, strategic internationalisation is always matter of consideration while taking a business leap in foreign countries including china. The company found investment options in China lucrative and looked for business expansion in the country due to several factors like cooperation of Chinese government and consumers propensity to avail products to live better and quality lives. Apart from the natural resources, the country can develop its other resources like skilled manpower, technological development and infrastructural improvement. There are many aspects that can be embedded into the business vision of the company for making more development. References Ball, D., Geringer, M., Minor, M. and McNett, J., 2012. International business. McGraw-Hill Higher Education. Birkinshaw, J., Brannen, M.Y. and Tung, R.L., 2011. From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research. Journal of International Business Studies, 42(5), pp.573-581. Cantwell, J., Dunning, J.H. and Lundan, S.M., 2010. An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment. Journal of International Business Studies, 41(4), pp.567-586. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. 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Strategies for joint venture success (RLE international business) (Vol. 22). Routledge. Kolk, A. and Van Tulder, R., 2010. International business, corporate social responsibility and sustainable development. International business review, 19(2), pp.119-125. Leonidou, L.C., Barnes, B.R., Spyropoulou, S. and Katsikeas, C.S., 2010. Assessing the contribution of leading mainstream marketing journals to the international marketing discipline. International Marketing Review, 27(5), pp.491-518. Murphy, P.E., 2010. Marketing, Ethics of. Wiley Encyclopedia of Management. Nijssen, E.J. and Herk, H.V., 2009. Conjoining international marketing and relationship marketing: exploring consumers' cross-border service relationships. Journal of International Marketing, 17(1), pp.91-115. Papadopoulos, N. and Heslop, L.A., 2014. Product-country images: Impact and role in international marketing. Routledge. Papadopoulos, N. and Martn Martn, O., 2011. International market selection and segmentation: perspectives and challenges. International Marketing Review, 28(2), pp.132-149. Powes, T.L. and Loyka, J.J., 2010. Adaptation of marketing mix elements in international markets. Journal of global marketing, 23(1), pp.65-79. Tan, Q. and Sousa, C.M., 2013. International marketing standardization. Management international review, 53(5), pp.711-739.
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